Privacy Policy

Heading: Privacy Policy Last Updated: January 2026

At Mattress Quiz, we take a privacy-first approach to helping you find the perfect mattress. This Privacy Policy explains how we handle—or more importantly, how we do not handle—your data.

1. Our Core Privacy Promise: The “Client-Side” Quiz

Our Mattress Selector Quiz is unique. It is built using client-side JavaScript.

  • What this means for you: When you answer questions about your weight, sleep position, or pain points (e.g., “Back Pain”), this data is processed locally on your device (your phone or computer).
  • No Server Storage: We do not transmit, save, or store your specific quiz answers on our servers or in any database.
  • Ephemeral Data: Once you close the tab or refresh the page, your quiz answers are wiped from your browser’s memory. We do not build a permanent profile of your health or body type.

2. Affiliate Tracking and Cookies

We participate in affiliate marketing programmes, primarily Amazon Associates.

  • How it works: When you click a button like “View Deal” or “Learn More,” you will be redirected to a retailer’s website (such as Amazon.co.uk).
  • Tracking Cookies: At the point of clicking that link, a tracking cookie may be placed on your browser by the retailer. This allows the retailer to know that we referred you, and we may earn a commission on qualifying purchases. This happens at no extra cost to you.
  • Third-Party Control: Once you leave our site, the privacy policy of the retailer (e.g., Amazon) applies to your data.

3. Analytics

While we do not track your quiz answers, we do use Google Analytics to understand general website usage.

  • What is collected: Anonymous data such as pages visited, time spent on the site, and device type (mobile vs. desktop).
  • What is NOT collected: Your answers regarding medical issues (e.g., hip pain) or body metrics are not sent to Google Analytics.

4. Your Rights (UK GDPR)

Under the UK General Data Protection Regulation (UK GDPR), you have rights regarding your personal data. However, because we do not store your personal quiz data, we hold no records of your specific interactions to request or delete.

If you contact us via email, we will only use your email address to reply to your query.

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