Privacy Policy | MattressQuiz

Introduction

MattressQuiz ("we", "us", "our") is committed to protecting your privacy. This policy explains what data we collect, why we collect it, and how we use it when you visit mattressquiz.co.uk ("the Site").

What Data We Collect

Information you provide

Email address - only if you choose to save your quiz results or sign up for price drop alerts
Quiz answers - your sleep preferences, body type, and budget selections used to generate recommendations

Information collected automatically

Usage data - pages visited, quiz interactions, and clicks via Google Analytics
Device data - browser type, screen size, operating system, and IP address (anonymised)
Cookies - small text files stored on your device (see Cookies section below)

How We Use Your Data

Data	Purpose	Legal basis
Quiz answers	Generate personalised mattress recommendations	Legitimate interest
Email address	Send saved results and price drop alerts	Consent
Usage data	Understand how visitors use the site so we can improve it	Legitimate interest

Cookies & Analytics

We use Google Analytics (via Google Tag Manager) to understand how visitors interact with MattressQuiz. Google Analytics uses cookies to collect anonymised usage data. These cookies help us see which pages are popular, how long visitors spend on the site, and where they came from.

The cookies we use:

Cookie	Purpose	Duration
_ga	Distinguishes unique visitors	2 years
_ga_*	Maintains session state	2 years

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. You can also control cookies through your browser settings.

Amazon Affiliate Links

When you click a product link on MattressQuiz, you are taken to Amazon.co.uk. Amazon has its own privacy policy and may set cookies when you arrive on their site. We do not control or have access to Amazon's cookies or tracking. Our affiliate tag allows Amazon to attribute any qualifying purchases to MattressQuiz, but we do not receive any personal data about you from Amazon.

Data Sharing

We do not sell, rent, or share your personal data with third parties, except:

Google Analytics - anonymised usage data as described above
Email service provider - if you sign up for alerts, your email is stored with our email provider to deliver those messages
Legal obligation - if required by law or regulation

Data Retention

Quiz answers are processed in your browser and are not stored on our servers. If you provide your email, we retain it until you unsubscribe. Analytics data is retained according to Google Analytics default settings (14 months).

Your Rights

Under UK data protection law (UK GDPR), you have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data
Withdraw consent at any time (e.g. unsubscribe from emails)
Lodge a complaint with the ICO (ico.org.uk)

Children's Privacy

MattressQuiz is not directed at children under 16. We do not knowingly collect personal data from children.

Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated "last updated" date.

Contact Us

If you have any questions about this privacy policy or your data, please email us at info@mattressquiz.co.uk.